The first thing that you immediately notice is the large photo at the top of the right hand side,which shows Rihanna in a pink outfit,black boots and a black hat in the style of Minnie Mouse. On the photo she is sat on, what looks, a pink tank that matches her outfit. Next to the image is a list of her songs in order of what she has brought out in over 5 years. As you can see the colour as stayed throughout parts of text, for example the title to the list of songs is in pink, large,capital letters, the title says 'PON DE AIRPLAY' this is clever because it is in the style of what one of her songs is called 'pon de replay' and in the music industry they have a saying for songs that get played at that is airplay, therefore they have merged them both together. Also there are pink lines under each song on the list to follow the colour scheme.
After you have looked at the image you the start to notice the text placed around her photo. The first piece of text that the consumer would notice is the piece of text on the top left hand corner, which says 'IT'S BEEN JUST SIX WEEKS SINCE RIHANNA'S' this is in large, bold, capital letters. The text is left on a cliff hanger as the readers would what to know, "six weeks since Rihanna's what?" therefore they would be intrigued to read on.
The first paragraph is a larger font from the other pieces of text as that would be there to grab the readers attention after they have seen the photo so they don't just move on. The majority of text is in black, however some parts are in larger fonts and are pink following the colour scheme. For example,there is a quote that says 'I WANTED SONGS THAT ONLY I CAN DO, NOT GENERIC ONES THAT EVERYONE ELSE COULD SING.' And it is set out like that, with them words in pink, this is because that part of the quote is seen as more important, and you could read them 4 words and it would still make sense. Other parts where they have put the text in pink is in the third column of the article just under the main image, 'the mouse that roared; RIHANNA performing in August at New York's Madison Square Gardens' this statement links well with the image above it as Rihanna is wearing Minnie Mouse ears hat and this would be referring to the word 'mouse'. Further down the column there is a title to a section of the article that says "GETTING 'LOUD'" this is also in pink, they have put the word 'LOUD' like that because that is also the name of her new album and it links well to music in general as people turn music up loud, with that section of the article having a separate title the next few paragraphs will be about her new album, it could be an interview with the pop star about her album or a review comparing with other soloists female artists like herself. Moving further on into the article, the fifth column also has a separate heading, 'DIRECT TO FAN' this will be about Rihanna connecting with her fans as fans would like to know that if they ever saw her she would take a moment to say hi, get a photo with them etc, whereas some stars rather not and ignore their fans. Between both columns of this section there is some pink writing which says 'Run This Town: RIHANNA with IDJMG boss ANTONIO 'L.A' REID (top): bottom: Topshop contest winners receiving super-diva style tips.' This is describing who is in the photos underneath the next, they have cleverly titled that description with 'Run This Town' as that is what one of her songs is called and she is about town so they have managed to link the two together. They have put RIHANNA and ANTONIO (L.A) REID in capitals as they are names and so they want people to notice them as they stand out more than other pieces of text that are in lower case. The images is what is described, Rihanna sat with Antonio and Rihanna in a Topshop store with three women which will be the contest winners.
At the bottom of the first page on the left hand side there is the page number, the masthead of the magazine and the date. However, at the bottom of the second page on the right hand side there is the date, magazine website and the page number, and the magazine website is in pink text as this is important and so if it is in a bright colour it will be noticed more than just black text, that is why parts of the article is also in pink text rather then all black, and if they have a mixture of colours or just more than one it will look more attractive and will keep the attention of the readers.
The connotation of the colour pink that is used quite a bit is;
PINK
Pink is an energetic color with feminine, flirtatious, and even some sexual undertones.
hot pinks like the one used —dominant and powerful hence why she is sat on a tank which is associated with the army and quite a dominant expect, while emphatically feminine. Those hot pinks tends to grab attention from both from males and females, but like any strong color, too much pink can be overpowering and exhausting this is why only small parts of pink text have been used, a distance away from each other. And if you were wondering, pink’s sexual connotation comes from more than just a cultural trend. The fact is, pink is one of several predominant colors of skin, and humans are psychologically hardwired to respond to it.
This is a good colour for this article and for Rihanna, as she is very feminine, flirtatious and can be quite sexual however she is still very dominant and powerful.
The double follows most conventions of a music magazine double page spread even though it doesn't follow all of them for example it doesn't have a kicker start it just has one big sentence in large, bold, capital letters.
*L* Camera Angles
The camera in the main image of Rihanna is purely focused on Rhianna and what she is sat on as you can tell they have cut off the rest of the tank that she is sat on, so instead of including all of it they just took the image of where she is exactly sat. The camera is slightly zoomed in on Rihanna and it looks as though she is looking straight at the camera even though her body is facing sidewards, away from the camera and more towards the audience. The top photo on the second page is facing towards both Rihanna and Antonio, once again they have focused on the main point of the image which is Rihanna and Antonio, so you don't see much of their surroundings. For the third image the camera is coming from an angle and is facing the side of Rihanna and two of the contest winners, however it is facing forwards on one of the contest winners, they have also managed to get the name of the shop 'Topshop' in the image as this is a main feature to the image, and for the readers as then they know what shop advertised the competition and where they are in the photo.
Conventions
The music magazine's iconic music masthead is 'Billboard' and is also present on the double page spread, as you can see on the bottom of both pages. The masthead is also present in the website link for the magazine which you can also see at the bottom of the second page. You don't really notice it but there isn't much need for it to be very noticeable and outstanding because you have already seen the masthead on the front page and on the contents page, it is just there to remind consumers. It is in small font, and black text in capital letters, it hasn't followed the scheme of what it is normally like with the other colours on different words it is just plain black. The suitable images for the magazine are also present on the double page spread, this is so that the readers recognise the theme throughout the magazine. Related music information is present on the double page spread to help the readers know what music genre the magazine is based around and so they know what and who the double page is based on. The fonts and colours that are used suit their target audience and therefore it makes it more presentable to their audience, 'Billboard' has used a big being 'IT'S BEEN JUST SIX WEEKS SINCE RIHANNA'S' the other is 'I WANTED SONGS THAT ONLY I CAN DO, NOT GENERIC ONES THAT EVERYONE ELSE COULD SING' and last being 'PON DE AIRPLAY'. However for the other pieces of text the font is quite small and like in other parts of the magazine when it is useful information the magazine have either made it bold or highlighted it by putting in pink text instead. The colour scheme of black, white and pink has flowed nicely through the double page spread.
*I*
The magazine is called 'Billboard' and the publisher for this magazine is Prometheus Global Media and the company is called and is based in America. It was originally founded by William H. Donaldson and James H. Hennegan in 1894.
*I*
The magazine features popular music acts and quality 'in' music and therefore may cost more than what some other music magazines might. On this double page spread features the famous and very popular Rhianna and her music applies and attracts different ranges of ages and both male and female.
*A*
Age
The age that the magazine is aimed at is those who are working and are 20+ years as the acts featured are well known and popular however it will cost a reasonable price so therefore young adults should be able to afford it.
Gender
The magazine is aimed at both women and men as the acts featured have fan bases of both women and men.
Social Class
The social class that would buy this magazine would be from lower middle class upwards to upper middle class as they earn enough money to be able to afford the magazine every week or month. NEED TO COMPLETE!!*
*R*
The double page spread also connects with music, the genre that it is and the target audience. You can clearly see this as it features Rihanna a music act on the pages and they talk about her fans and her music. The double page spread is presented well and the layout is smartly done, they have two columns under each sub heading which equals the the sections out. They have also found room to add three images of the pop star amongst the written information. The magazine also connects to the target audience because the audience will be fans of Rhianna and regular consumers will still be reading.
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