For the front cover they are;
- Masthead
- Cover lines
- Cover stories
- Pictures and captions
- Route of the eye
- Pull quotes
- Hot spots
- The word 'contents'
- Route of the eye
- Principle of the thirds
- Eye catching colours
- Pictures and captions
- Page numbers and what's on them
- Headline
- Big picture taking up 1 page
- Kicker-article starts with a big first letter
- Route of the eye
- Principle of the thirds
- Hot spots
- Captions
- An important question
- Pull quote from another article
- An important notice
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