Colour Connotations

After looking at my questionnaire results and researching colour connotations, the following colours are the ones that i think may be best suited so that they communicate the appropriate emotions for my target audience.


Orange
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. To the human eye, orange is a very hot color, so it gives the sensation of heat, but not as agressive as red. I think orange would be a good colour for my college magazine because it is highly accepted among young people, and being as young people are who my college magazine is aimed at this is good. Also, i believe that orange would be a good colour to use because it has very high visibility, therefore i can use it to catch attention and highlight the most important elements of my design.
Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.


Yellow
Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Once again yellow seems like it would give of the kind of emotion i want my college magazine to give, as bright, pure yellow is an attention getter. However when overused it may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. Use yellow to evoke pleasant, cheerful feelings. As yellow is very effective for attracting attention,  i can use it to highlight the most important elements of my college magazine. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it, which is good because the other colours that i'm thinking of using are not white and can be darker shades.
Dull (dingy) yellow represents caution, decay, sickness, and jealousy.

Light yellow is associated with intellect, freshness, and joy.

Blue
Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, heaven and consciousness A lot of these connotations are similar to purple connotations, and both blue and purple are similar shades therefore they may work well together.  However some of the other colours that i would like to use on my college magazine, which are more warm colours like yellow, red and blue can create high-impact and eye catching, vibrant designs.
Light blue is associated with health, healing, tranquility, understanding, and softness.

Dark blue represents knowledge, power, integrity, and seriousness.

Purple

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic. I think that the colour purple would be a good colour for my college magazine because some other the traits above are what i want my college magazine to portray. I also think it is a good colour for me to use as according to surveys 75 percent of teenagers prefer purple to all other colors, which is good as this will then attract the attention of my target audience which is teenagers. However can create feminine traits, but with a bold, rich shade of purple, and a light purple it may attract both male and female attention.
Light purple evokes romantic and nostalgic feelings.
Dark purple evokes gloom and sad feelings. It can cause frustration.

Green:
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.Green has great healing power. It is the most restful color for the human eye; it can improve vision. Green suggests stability and endurance. Green indicates growth and hope. Use green to indicate safety. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street.
Dark green is associated with ambition, greed, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.

All five of these colours have connotations that i would like to communicate through my college magazine cover to my target audience, however i may not use every one in my final design. Therefore i will experiment a bit, until i come to a decision on the one that i feel comfortable with, and feel that my target audience will relate to it.